Ten years ago, Matthew and Amie Chapman observed that despite the profusion of service dog trainers, schools, programs, and organizations in existence, something was missing that no organization was addressing in detail. There is legitimate cause for this oversight, GUGP has observed the service dog industry has their hands full with their primary missions of breeding, training, and pairing up service dog teams to meet the growing demand that far exceeds the supply. So, what is the missing component? A brand of education to effectively, empathetically, and compassionately bridge the gap between the service dog world and the average person walking down the street. Because, to that average person, they see a dog out of place, a dog they want to pet or talk to, or just another dog on their walk. When, in reality, a service dog is so much more, it is a life line, a means to functional independence, and a loving companion. To bridge this gap, GUGP utilizes contemporary society's most effective tool of communication: New Media. New media, defined as internet, smart phones, tablets, web television, is more important now than ever for communicating to and with the masses, especially to effectively engage the millennial generation and children. GUGP speaks directly to this void with its progressive format and ideas. GUGP removes the walls that continue to propagate the lack of knowledge the average person has in regards to service dogs. GUGP understands that the general public lacks understanding and knowledge with even the most basic service dog fundamentals. When armed with knowledge in an approachable, engaging format, the general public can become a community for the service dog user and doors can open to make the dog users’ quality of life improve drastically.