We are a 501c3 national nonprofit based in Portland, Oregon. Our staff and board are made up of the very same people our programs are designed for: consumers, farmers, ranchers, and food professionals. What is Good Meat? Good Meat means caring for land, animals, and people. Good Meat means transparency from start to finish. Good Meat means nourishment and community. Our Mission We catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people. Our Vision: We envision a future where meat is produced ethically and responsibly, by an industry that invests in healthy animals and landscapes, values people all across the food supply chain, and nourishes diverse, well-informed consumers. How We Work & Who We Work With: The Good Meat Project partners and collaborates with a diverse network of experts, organizations, and businesses from across the globe who are excited to share their knowledge with each other and with others. We achieve our mission and vision through education, tool building, knowledge sharing, peer-to-peer learning, and marketplace experimentation and collaboration. In particular, we employ the following approaches with the following audiences: consumers, farmers & ranchers, butchers & chefs, and other advocatres.