Our CEO's wife, aka his main squeeze, used to concoct a drink every morning. A shot of Apple Cider Vinegar, cayenne pepper, lemon juice, and ginger. The benefits sound great and he was all for it, but those are some strong ingredients. Have you ever had ACV without gagging, cringing, or your eyes welling up with tears? We will be the first to say we can’t handle it. We started off in 2017 with the goal of creating an apple cider vinegar that anyone would drink and we think we did an incredible job. Almost 3 years later, we took other incredible superfoods that typically don't taste great and pushed the limits, adding new ingredients and making the best tasting versions of Turmeric and Spriulina that you can enjoy every day without hesitation! We are continuing to make delicious, no hassle versions of powerful superfoods for both at home and on the go. When health and vitamins often take the backseat to work, kids, exercise, and hobbies, we want to make the choices easy for you. Luckily they are small enough to proudly share with your friends and family!