We are a small business based in Brisbane, Australia, selling online "in the hoop" machine embroidery designs to customers globally. Currently, we have customers from over 75 countries whom all share a passion for in the hoop machine embroidery and make up a very supportive and interactive "In The Hoop" (ITH) machine embroidery community. Our designs include bags, quilts, table runners, stuffed toys, zipper purse and much more. We found a need in the market for more modern and high-quality designs, instructions and tutorials made for "in the hoop" projects. We pride ourselves on providing detailed, step-by-step photographed instructions. We value education and we provide our community with tutorial videos and tips along the journey. We want everyone to know that "in the hoop" machine embroidery can be easy, fun and accessible. We have a facebook community of 70,000 members and are one of the largest "in the hoop" machine embroidery design companies in the world.