I am a Performance Marketing professional that thrives on helping businesses meet their goals. My personal purpose is to ‘make a difference’. And the value that I bring is ● my ability to tell the story behind data ● finding creative solutions to problems and ● delivering a great user experience while achieving business goals. I do this by building strong collaborations with stakeholders and using a transformational and situational leadership approach. There are several marketing channels available to companies to invest their budget in, especially in the digital arena. These options continue to grow at a rapid pace and present an exciting opportunity for companies to build their brand and provide shareholder value. The opportunity to use these multitudes of channels can also be a challenge for businesses, especially if they do not have the right tools and KPIs in place to measure success. Added to this is the increasing diversity in the customer base, including different cultural backgrounds, media consumption habits and language preferences. These challenges can lead to underwhelming marketing results. As a seasoned leader, I help organizations re-evaluate, reallocate and optimize their people resources and marketing $ investments to focus on driving performance and deliver ROI. My success is rooted in innovation through a continuous agile test & learn approach. ►Connect with me or send an email at finhasj@gmail.com if you want to drive performance through your marketing!◄ Areas of Expertise: ● Strategic Planning & Execution ● Customer Experience/Insight Mining ● Brand Building ● Multi-Cultural Marketing ● Digital Marketing ● E-commerce ● Direct Mail & Email ● Analytics, Reporting & Research ● Executive Leadership ● Cross Functional Team Management ● Budget Control, P&L, Cost Management ● Agency Management & Vendor Relations ● Retail Channel Support & Local Marketing ● Sales Enablement & Support ● Team Development, Engagement, Coaching & Resource management