The brand is of a craftsman and linguistic nature. It started as a project while in school abroad with the inspiration for the line being derived from a mix of language and culture. English and Spanish are the primary languages used while a mix of American, Spanish, and Basque cultures provide the setting. The supporting medium is a mix of hobby and craft. The more obvious relationships are those with surf, skate, art and music. These are related but not what define tea in the woods. The less obvious but perhaps more defining includes language, ceramics, writing and that general camper/wanderer lifestyle. These themes are the primary focus and drive the design and events put on by tea in the woods.