Not Perfect is one of the most influential advertising agencies in the Baltics. Established in 2000, the agency derived its name from the idea that people stop at something that is irregular to them — something that is not perfect — and the founding ideas of the agency were put into the Prayer-book. Currently the agency operates four offices: in Minsk, Riga, Tallinn, and Vilnius, and produces work for clients that span all media and types of content.