ONganic is social enterprise that connects small and marginal organic farmers with urban consumers. ONganic promotes organically grown indigenous variety of non-perishable food products including cereals, pulses, flours, spices, dairy and other health products both through e-commerce and offline platforms. ONganic is a spin-off of Switch ON (http://www.switchon.org.in/) and is supported by Ministry of Small and Medium Enterprise, Yale School of Management and Indian Institute of Management Calcutta. ONganic has a mission to impact 10,000 farmers in the next 5 years.