Listen Like a Local with Pickup Country 104.9FM WSKV! WSKV-FM is a full-service radio station, who’s mission is to provide high quality information, entertainment, and effective marketing strategies and tactics to the people and businesses of Central and Eastern Kentucky. WSKV-FM Pickup Country is part of the Pickup Media Group which gives access to mobile audio and lighting services provided by the studio, live event video streaming, studio voiceovers and editing for various presentation applications, complete geo-targeted advertising solutions, and graphic design/web services.