In fashion retail industry, capturing consumer attention is key to success. Nothing advocates a product more directly than Visual Merchandising. Well-designed VM Campaign decides what customer sees at first glance, exterior and interior. It creates positive image of a businessand results in attention, interests, desire andaction on consumer side. Understanding the essence and needs of VM is crucial to develop effective strategies for your stores. BYB is a visual merchandising consulting company which aims to support the brands operating in the fashion retail industry that want to stand out and appeal its clients with unique and relevant inspiring visual merchandising solutions. More than any other company, BYB has the knowledge and the expertise to tailor made your brand’s needs.