Football is the most popular sport on earth. Every single weekend, there are billions of fans cheering for their teams, and millions of players giving their best on the field. It connects people in a way that only a shared passion can achieve; it unites families; it creates friendships; it brings joy into the world. At Metrica Sports, we live to contribute to that passion. We develop innovative solutions that empower the constant evolution of the sport. Our core product is Metrica Play. It provides clubs with detection of key moments using pattern recognition technology. Metrica Play can plot and visualize the relevant information in a fast, flexible and easy way, which improves the interaction between coaches and players by showing them hard facts in a visual and intuitive way directly connected to the video. We are capitalizing on profound changes in AI technology and market adaptation to new insights, which collectively are driving a shift towards more flexible and universal analytical layers in Sports.