We are probably the first of our kind: A creative agency entirely dedicated to helping companies accelerate on their path to commercial excellence. Naturally, this gives us a great deal in common with a range of different companies you already know. But before you file us under ‘c’ for ‘competitor’ to your advertising agency, sales trainers, ux-designers or management consultants, we would like a chance to present ourselves as the ‘missing link’ instead. First, let’s make sure that we are talking about the same thing. By ‘commercial excellence’ we mean the complex and interconnected practice of bringing your business into a position from which it can reach its commercial goals. It is an excercise, that inevitably involves a whole value chain of different specialists who have to agree which way is forward. A lot depends on setting a clear direction from the word ‘go’. But sometimes a Power Point just doesn’t get the ball rolling. Sometimes you need to go a little further before people start to follow. And that’s our cue. In a time, when commercial excellence requires a new level of cultural intelligence, we offer business leaders a creative edge. For some it is a matter of switching from ‘push’ to ‘pull’, for others we bridge the gap between ‘purpose’ and ‘purchase’. We call our agency ‘1st wave’ because we help business leaders make their first move once the commercial strategy is in place. By defining and designing a ‘guiding star’ - a 1st wave - our clients can begin leading the way to commercial excellence. Over the past years, we have helped both private and public clients - local start-ups and global C20 companies. We have defined everything from new ways of selling to new ways of marketing and designed both management tools and global brand platforms - whatever it took to start a business-defining first wave.