Prudent Pedal is a Chicago-based management consultancy that helps B2B firms transform marketing to set smart growth strategies in motion. We build the processes, tools, metrics, people, and learning culture to deliver exceptional performance and growth with purpose. We do this by - Transcending the organizational and cultural roadblocks to growth inherent in most professional services firms. - Prioritizing, choosing, and translating your growth intent into both strategic and tactical actions. - Strengthening revenue-generating capability—no matter your investment level, firm structure or culture. - Building legacies—not just brands. Our name says it all. Prudent defines our strategic, practical approach. Pedal illustrates the powerful, efficient growth structure we create to maximize marketing ROI.