iPOUR commenced operating in 2008. Over the last 14 years, iPOUR has evolved to specialise in bulk beverage information management systems; utilising sophisticated, proprietary bulk beverage hardware and proprietary monitoring software that provides a raft of analytical and reporting tools, in real time. iPOUR’s value proposition is to ensure each Customer achieves their budgeted bulk beverage GP every day. This is delivered by accurately measuring the flow of the bulk beverage volume, reconciling it to POS sales and identifying and highlighting shrinkage in real time. iPOUR’s beverage management tools work with any intelligent POS and there is minimal operational impact or staff training required. iPOUR makes it very easy to identify and address disparities, anomalies and exceptions, as they arise, by identifying the how, when and where of each variance, in real time. iPOUR’s system is completely unobtrusive to the bar and cellar. The system is fast, easy to use and doesn’t require a complicated installation or a computer technician to operate. Over the last 10 years, iPOUR’s technology has proved to be robust and reliable, and should the system go down, there is no impact on trade. iPOUR generates a positive financial impact and increased cash flow immediately that goes straight to the bottom line. The investment outlay is usually recovered within 3 months and savings start accruing from the first day iPOUR is installed.