Making life easier for ranchers by improving animal welfare and ranch management to reduce losses, increase revenues, and improve herd value to enhance ranching as a way of life. Building precision agriculture solutions, direct to new markets, by engaging eco-minded beef consumers with sustainable cattle ranchers. • Piloting Grazing as a Service (GRaaS) with satellite tracking sensors on livestock to digitize ecosystem services for forest and grassland management, measure benefit of carbon sequestration, and market quality meat direct to consumers that value pasture-raised beef. • Leverage IoT and artificial intelligence tools to connect pasture to plate for family ranchers. • Drive new models for the family ranch to improve revenue with local direct sales. • Simplify ranching for a new generation to support improvements that bring together animal welfare, land stewardship, and value.