New State specializes in generative user research and human-centered design methods. We partner with leaders to know their end-users, realize new experiences and inspire what’s next. Founded in 2019, we believe in the power of design as an integral function for leading companies and organizations. With years of experience uncovering the needs of real people and inspiring new products, services and experiences in collaboration with top brands, we bring project experience from work in finance, healthcare, consumer goods, workplace, hospitality, and technology.