To understand consumer behavior is to study complex systems Recognizing the overload of data and trends in the market research industry Panoramix Global expanded on their groundbreaking Iconoculture approach and developed a proprietary, next-generation, consumer research methodology. The Panoramix methodology delivers an understanding of the complex consumer system instead of a sole focus on individual approaches or data points. Panoramix studies the broader consumer system to discern patterns and relationships to reveal the bigger picture “why?” driving consumer behavior. Panoramix offers ingenious, custom-designed, research projects that get to the core of consumer understanding. We have assembled a team of key experts in their fields, and a network of G-20-attuned journalists, an astute in-country resource to inform strategic thinking.