Who We Are Founded in 2004, The Latest Scoop is a Vancouver-based company that began with only short-term, temporary pop-up shops. We are a lifestyle concept store, meaning our buyers travel the world - Los Angeles, New York, Paris, Toronto - to curate a unique mix of product: fashion, furniture, home decor, accessories, footwear, stationary and gift. Our buying is not based on brands, but instead, on what we believe to be beautiful, affordable and desirable. We’ve been writing our own retail rules for over ten years. With a cult following and ever increasing popularity, we now have six permanent locations in Vancouver and Toronto. We still aim to maintain the pop-up culture through impactful seasonal flips and temporary locations in new markets. Our Customers Our customers are as varied as our product selection. A portion of our continued success comes from our ability to reach and connect with an incredibly wide age demographic. Ranging from early twenties to late fifties, we have something for everyone who steps through our doors. Our database continues to grow with customers within British Columbia, Ontario and throughout Canada, as we open more locations. Our unique product mix, coupled with excellent customer service and beautiful shopping spaces has resulted in a loyal customer base that treats our stores as destination shops. Our Products Our diverse product mix and its presentation, is arguably what sets us above and apart from all other retailers. We do not buy based on brands, but on what we believe to be beautiful, desirable and affordable. Our stores feature an eclectic and well-curated mix of products: fashion, home décor, furniture, accessories, footwear, stationery, gifts and more.