Trading of fresh Fruits & Vegetables in India is an organized chaos - there are complexities of perishability, demand & supply driven price discovery, information asymmetry and more. But even with these complexities, the industry is full-fledged with an intelligent customer base and set trade practices which have evolved organically over the years within the framework of constraints. What we do: At Aalgro, we are trying to disrupt traditional trade practices in the fresh produce ecosystem. We are working aggressively towards setting up an integrated agri-tech platform with a cross-functional approach. By taking a one-nation-one-market approach, our value propositions of real-time market information, quality assurance, logistics & fulfilment and credit facilitation are aimed at redefining the way business is done. Our Vision: With a long-term vision to solve for deep rooted industry challenges such as lack of MRP, lack of standardized quality parameters and much more, our intention is to form backward linkages and integrate with aggregators and produce companies to drastically streamline processes for more efficient trade practices in this space and bring transparency to this ecosystem by making a network of buyers and sellers across India.