Planning | Research | Marketing We’re a strategic marketing firm with market research expertise. And a research firm that thinks like a marketer! A rare combination in the marketing and market research industries. On Point Strategies' mantra is the "voice of the customer." Every program should focus on providing the best customer/client experience imaginable. With our unique positioning, we assist organizations in prioritizing and captivating their target audiences, resulting in loyal advocates, strong brands and measurable results.