Chihuo is one of the most influential Chinese food and lifestyle communities found by University of Southern California alumni in 2011. Based in North America, we have approximately 1.8 million subscribers on social media with active participation through WeChat, Weibo, RED, TikTok, Facebook, and Instagram. Our coverage spans 15 cities in North America, where we have set up local branches to help people find the best Chinese food and local entertaining experiences in their area. We have developed many flexible and creative ways to connect passionate restauranteurs, social media influencers, and content creators. We have hosted some attractive events based on food and lifestyle in various cities and become the representative of the Chinese American market matrix. Our mission is to connect our community with their favorite restaurants and integrate business and influencer resources to attract more attention from local and global audiences. We have launched three projects to benefit our customers, businesses, and creators: Asia Creative, C Studio, and NAAFIA. Founded in 2020, Asia Creative has provided professional and comprehensive strategies in marketing and implementing services to assist brands appealing to people with high consumption capacity. Based on Chihuo’s media matrix, Asia Creative has enlightened its clients to brand themselves in the Chinese American market. C Studio is a leading influencer agency based in North America and worldwide. It brings the brand’s stories to life by harnessing the power of connections with audiences and business partners and advertising creative influencer marketing campaigns. North America Asia Food Association (NAAFA) is an international, membership-based, and non-profit organization founded by Chihuo. The organization will generate ideas on food business trends, potentials, and models. It also treasures interpersonal networking by hosting the Taste of Asia (TOA) conference with top leaders and brands.