FABA Srl is an Italian startup operating in the growing EduTech market. Founded at the end of 2021 in Treviso as a spinoff of Maikii, an Italian technology products company, FABA Srl aims to become the leading brand in the "educational entertainment" market by fostering the union between smart toys and dedicated published audio content for children aged 0 to 10 years. The first storyteller was launched on the market in 2019 and is currently in the homes of over 90,000 families who consider it "exceptional" (Trustpilot): an educational toy that accompanies children through their stages of growth, with the aim of providing the experience of an audiobook and preventing excessive use of technology. Today, with its audio content, FABA educates and entertains without the need for screens: it plays stories, nursery rhymes, songs and educational content suitable for various age groups, animated by over 100 Sound Characters in the catalogue. FABA offers contents designed to stimulate the different abilities that children have, with consideration for learning areas and varied experiences. Designed for discerning and conscious parents, it is a solution to prevent excessive digitisation, stimulate imagination and fantasy, entertain, and teach children to listen, focusing their attention. FABA aims to be the first smart toy to enter the children's room, and then accompany them through their growth.