Founded by engineer Gary Mayes in 1998, Equip2Golf is a golf equipment multi-media, testing, technology, and consulting company that tracks technology developments and new products within the golf industry. Equip2Golf.com publishes commentary on golf essentials including equipment, technology, fitness, and apparel. Equip2Golf invented a Method of Rating Golf Balls (U.S Patent 7,918,751) used by GolfBallSelector.com and GolfBallTest.org. The method establishes a standard performance index for distance, spin, feel, durability, and price allowing relative comparisons of golf balls. In addition the company’s web presence, the company offers independent proprietary golf equipment testing and consultation services.