Nel Pallay | Design with Purpose Make Something That Matters. An organization's survival depends on its ability to fulfill some need of the community it serves. In responding to consumers' ever increasing demand for purpose and authenticity, brands can use marketing, not just as means to advance their business, but as an opportunity to contribute to social good. As the desire for ethical, sustainable products and services grows, organizations can make a positive impact while driving brand loyalty and profits. Integral Design. Thinking Sustainably. From the packaging on this morning’s breakfast to the infrastructure we all rely on, design is embedded in our daily life. The way we design our world impacts us directly, today. Taking an integral approach to design is about not viewing a project in isolation. It’s considering the life-cycle of a project and how it relates to the environment, human values and behaviour. Consideration is given to sourcing construction materials; how the product will be manufactured, packaged and used; its longevity and how it will be disposed of. Communication. Clarity. Many of the world’s most pressing issues are communication challenges. Good design removes the noise surrounding the message and clarifies it, revealing what is useful and relevant. Together, meaningful communication and conscious design have the ability to create better informed citizens. Graphic Design. With Purpose. Through collaboration, we can use purposeful design to solve the challenges faced by today's society and leave something better than we find it. I am invested in creating informative visual solutions that fill real needs and make a positive difference.