Virani Jewelers is first and foremost, a family jeweler, renowned for carrying the purest form of 22K gold and certified diamond jewelry. From one store in New Jersey to multiple stores in Tri-State area, their legacy of three decades is founded building relationships with patrons. Born from South Asian traditions where gold and diamond jewelry are a part of life, Virani Jewelers see beyond the precious stones and metal, deeply into who is wearing them: families and individuals. As so, they view each piece of jewelry not merely as a product to be sold, but a living part of your life and reflection of yourself. A commitment was made to patrons by establishing a process of hand selecting pieces and due diligence to verify quality. Upon establishment and now in its modern era, Virani Jewelers seeks to provide access to personal roots while also responding to a new generation through the power of gold and diamond jewelry. We give life to gold and diamond jewelry in many ways - as heirlooms, intimate markers of relationships, and core elements of religious festivals. For this reason, Virani Jewelers’ collections exist to encompass a fusion of cultures and aspires to be the chosen method of celebration and sharing among our community.