Whether they realise it or not, people who make decisions are seeking to take advantage of an opportunity to achieve a beneficial outcome. They might also want to avoid something that is undesirable. Whether an outcome is beneficial depends on their organisation’s Purpose (or for personal decisions, their own Purpose). If they are not clear on Purpose, Deciders have no frame of reference. Invariably though, decision-makers cannot be absolutely certain that their decision will deliver the outcomes they desire. Instead, they must sufficiently certain that what they intend will be what actually happens. Obviously, the more important the decision – i.e., the greater the contribution to purpose – the greater the level of certainty that will be needed. You can read more about this and our book at SufficientCertainty.com.