Since 2010 The Media Nanny provides any form of PR services to artists, events, and brands in the entertainment industry and beyond. The agency is headquarted in Amsterdam and operates worldwide. The Media Nanny works with a wide range of artists like Reinier Zonneveld, Carnage, Oliver Heldens, organizations like ID&T and Tomorrowland, and brands like Porsche and KEF. In July last year, The Media Nanny joined forces with Sports Entertainment Group (SEG). SEG is an innovative talent management company which represents hundreds of talented footballers, trainers, cyclists, and e-sporters worldwide. As a result of this merger, a new division was created within SEG, in addition to the existing Football, Cycling, and Esports divisions: SEG Artists. The Media Nanny continues to operate as an international PR management agency and, in addition to its current client roster, serves international athletes as well as artists.