M17 is a full service international organization that actively participates from conception and architecture through all phases of deal making, production, distribution, promotion and merchandising of media based IP. M17 can either create or successfully negotiate to gain control, on behalf of the client, of all proprietary rights, intellectual property, potential revenue streams and marketing rights to recorded music, live performances in concert and tours. M17 is able to set up all forms of distribution of content via Internet, big screen, radio, television, DVD, CD as well as cellular and other emerging technologies via long-term alliances with top media companies at the highest levels. M17 has deep long term alliances and partnerships with multiple leading media and music production, marketing and distribution entities as highlighted on the official website.