As the market leader in cost effective multi-channel marketing, SoLocal Group UK connects customers with brands. Research has shown that 83% of purchases are made in-store, with 88% of customers researching the product or service online beforehand. In other words, around 70% of the purchases can be put in the “Research Online Purchase Offline” category. To provide a seamless customer experience, it is crucial for brands and retailers to make sure that the customer journey from initial online research to offline purchase is optimised in the best possible way. SoLocal Group offers two multi-channel marketing solutions in the UK tailored and adapted to fit specific business needs: store locator, and data based advertising. To help UK brands engage with customers, SoLocal Group actively contribute to the UK digital and business ecosystems. For instance, by covering a variety of different business sectors and services using examples from all over the world, Local Ideas (www.localideas.co.uk) is an online community providing a source of inspiration for companies looking for innovative ideas and who are willing to be “different”. http://uk.solocalgroup.com SoLocal Group, European leader in local online communication, reveals local know-how, and boosts local revenues of businesses. The Internet activities of the Group are structured around two business lines: Local Search and Digital Marketing. With Local Search, the Group offers digital services and solutions to clients which enable them to enhance their visibility and develop their local contacts. Thanks to its expertise, SoLocal Group earned the trust of some 490,000 clients of those services and over 2.4 billion of visits via its 4 flagship brands (PagesJaunes, Mappy, Ooreka and A Vendre A Louer) but also through its partnerships. With Digital Marketing, SoLocal Group creates and provides the best local and customised content about professionals. More information may be obtained at www.solocalgroup.com