Choice Financial Solutions develops, implements and supports software for financial institutions with the goal of overcoming the restrictions of traditional core banking systems. Our first solution, Choice Savings & Investments (CHOICE), focuses on the deposit product space. CHOICE is an enhancer for existing core banking systems that allows banks to rapidly and economically overcome the many restrictions that they face in the deposit product space. Once integrated CHOICE allows banks to: - Dramatically reduce the time (and cost) of launching new deposit products - Widen the deposit product range to cater to specific segments. - Offer savings solutions, where product attributes can be personalized by customers in real time at the point of sale (branch, online, mobile). CHOICE, which is patented in the USA, and patent pending in Europe, is a complement to core banking systems, not a substitute.