Led by Mark Reineking (President & CEO), Lift’s team has a family history in collision repair spanning decades and will bring a sophisticated approach, relating to both technical expertise and business acumen, to an industry that is becoming increasingly complex. Rapidly changing technology, increasing operating costs, and significant fragmentation has presented a catalyst for industry consolidation, offering a unique opportunity for a well-managed and well-capitalized company like Lift to efficiently grow by profitably acquiring smaller, stand-alone operators.