Geomeme was founded by veterans of the enterprise data management industry who saw the need for adding an analytic layer to endless stream of social media data flowing through the cloud. Together, the founders developed the Perception Monitoring Platform by leveraging their decades of experience in helping companies understand the data and information collected in real-time. By realizing that well-constructed analytic information can lead to better, more profitable decision making, the PM Dashboard emerged from the cloud to provide full enterprise social media insight.Geomeme was by Kannan Raghavan, who leveraged their vast expertise in enterprise data analysis to create the Perception Monitoring Dashboard.