WHAT NOW? THIS IS THE QUESTION FROM WHICH ZACK LOVES TO START ANY GIVEN TIME. After listening to and understanding the needs, we are not afraid to start from a blank sheet. After all, this is the essence of Zack. THE VALUE OF ZACK IS BASED ON THE ABILITY TO COME UP WITH IDEAS. Behind every strategy, there is a team of professionals able to conceive ideas and develop creative and effective projects. Therefore, rather than relying on vertical competences and roles, we have chosen to build the ideal team depending on the nature of every project. ANY PROJECT IS BUILT ON A PRECISE AND STRUCTURED PATH GROUNDED ON ZACK’S DISTINCTIVE COMPETENCES. Brand Identity, Below the Line, Above the Line, Strategic Planning, Media Relations, Digital Communication are just few examples of the areas in which Zack’s experience pledges the right approach to the project, from strategy to execution. ZACK GOODMAN HAS A FACTORY WHERE THE BEST PROFESSIONALS WORK SYNERGICALLY ON COMPLEX PROJECTS. The heart of the Factory consists of the endowment of knowledge and experiences brought by our professionals, whose network Zack knows how to direct, manage and complete with wisdom. Video makers, graphic designers, photographers, printmakers, merchandisers, social media experts, bloggers, media buyer and events experts. These are just some of the business roles that everyday cooperate with Zack.