PHILIA is the conduit to Filipino smallholder farmers, fisherfolk, artisan communities, indigenous people and small-scale producers in bringing their products directly to its market, empowers them to be marketplace-competitive and improve their management systems to generate greater social impact and elevate more lives. Our community business partners are from the different parts of the Philippines. Some of them are from the different indigenous communities living at the highlands, within the Philippines tropical rainforests and some are from the distant islands in the Philippines. PHILIA offers a basket of best value product offerings that will not break your wallet and that are ALL responsibly sourced and co-created with these smallholder communities who are keepers of traditions and heirloom recipes and are stewards of nature. ALL our products are proudly handmade, organic, naturally processed and product of Filipino excellence passed down through generations. Our compelling purpose: Connecting Communities. Elevating Lives. Our purpose is connecting communities to best value products co-created with smallholder farmers, fisherfolk, community artists, and producers who are keepers of traditions and heirloom recipes and are stewards of nature. We aim to lead the socio-economic and environmentally conscious businesses. We are committed to care for our people, our partners, our customers, and our planet. We offer best value products because the customers deserve it. We support the smallholder communities because they need it for them to be market-place competitive and to elevate their lives. Applying "economics of caring", we collaborate and support each other so the benefit can be equitably shared and no one will be left behind. Ultimately, this is our win-win strategy for an inclusive recovery during this trying time of the CoVid19 pandemic and strengthening the resilience of micro, small and medium-sized enterprises (MSMEs) to threats and crises.