The 'Digital Invasion' project is all about co-creating and nurture cultural value through proactive participation of visitors into the communication life cycle of museums, archaeological sites, and art galleries. It is a pure bottom-up approach, where people sharing the vision of DI organize independently single events all around the country during a given time frame (April 21st 2017 - May 7th 2017). Social media are key to this initiatives. The Digital Invasions, launched in Italy in 2013, have taken place in 2014 in other Countries, Europe, America, Brasil, Australia, Germany, France, UK.