Sportsmans Warehouse is the largest retailer of Sports, Fitness and Outdoor Goods in South Africa. Sportsmans Warehouse opened its doors for the first time in 1986. It was the first superstore (warehouse) dedicated to the active sporting retail enthusiast and it specialized in providing its customers with quality branded merchandise. The Group has since become the leading specialist sports and leisure goods retailer, trading nationwide. It provides sporting, leisure and recreational merchandise to a wide ranging audience from beginners (novices) to the experienced, competitive athlete.