World Champions Rodeo Alliance (WCRA) is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo industry competitors, stakeholders and fans. Since launching in May 2018, WCRa has awarded more than $8.5 million to rodeo athletes. To learn more visit www.wcrarodeo.com