gon is an architecture and design office based in Madrid and run by Gonzalo Pardo since 2014. His practice focuses on research and development of unique architectural projects of different scales ranging from urban planning to buildings or interior construction. The common denominator of their work is a playful, experimental, critical and optimistic view of contemporaneity. In a constant dialogue based on observation and details, his interest focuses on the creative processes of architectural design and construction, as well as on the role of mediation and communication of architecture as fundamental vehicles for the transformation of the world into a more sustainable, dignified and free place.