Founder Allison wrote a thesis about the internet when it still went "squee-awwww-beep", and was the nerd with the word processor down the hall who typed resumes for everyone in the dorm. Her favourite phrase is, "let me tell you a story." All She Wrote began in 2008 with a single tweet, "Will work for wine." ASW creates content engagement and digital strategies, thoughtfully paired with traditional marketing and business planning.