Nature Ltd. is a Young Italian company which processes and packages fruit and vegetable produce. Although it was only in 2006 that it became a registered company its founders have been in this field for over 20 years. The company came into being through in-depth knowledge of the terrain and the fruit and vegetable trade, and today can boast a great deal of experience and know-how, knowledge which is transmitted to all levels of management and operational staff. In a highly competitive market Nature, today, has shown itself to be able to create and mantain highly satisfactory business relations. One of the factors which has made this growth possible is the sales channels created by the corporate branch of the company, these channels proved to be effective even during the Worldwide economic and financial crisis which began in 2008. At this difficylt time Nature was able to demonstrate its efficiency as a company, in terms of quality-quantity, by meeting demand with great professionalism and maturity.