We believe brands are the strongest enduring manifestations of human story. They are essential in communicating values and mirroring individual identity, allowing us to construct an image of who we are with each choice. For this reason, rithron believes in only the deepest, most truthful consumer product brands that focus on highly differentiated and narrow offerings. Depth not breadth. Our goal is to ensure the most virtuous grow rapidly, efficiently and ethically to become market leaders.