Greenwater is a mother company of Húsgagnahöllin, Betra bak, Dorma, GER Innflutningur, GER Heildsala, Kosy Shoes and Dorma Home. Combined the firms are one of the largest retail home furnishing and decor firms in Iceland. The owners' business story begins in 1994 when Betra bak was founded. Betra bak introduced Icelandic consumers to quality health mattresses and pillows. Dorma was founded with focus on bedding and living room furniture and Húsgagnahöllin joined the group in 2012 with the focus on quality design in home furnishing and home decor but it originates back to 1965. The newest addition, GER Heildsala, has the focus on B2B business relations and sales intended to service our larger customers and smaller retailers better. The brands have long lasting relationships with many of world leading companies in their field. They are among others Tempur, Sealy, Broste, Serta, Skovby, Hästens, Nordal, Furninova, Scapa, Natuzzi Editions, Simba, Riverdale, Conform and La-z-boy.