Seniors First was established in 2006 by founder Darren Moffatt with a vision of becoming Australia’s leading finance broker for people over 55. Since then the company has developed a reputation as an award-winning Reverse Mortgage broker, and a trusted name among public policy organisations, the aged care industry, senior’s groups, older borrowers and their families. In 2007 Seniors First, was the first mortgage broker group to introduce a voluntary code of conduct for third-party sales of equity release products such as Reverse Mortgages. Seniors First has been a regular voice in the media standing up for the interests of senior borrowers, and in 2008 launched the ground-breaking blog www.ReverseMortgageWatch.com.au By 2010 Seniors First had grown to be responsible for nearly 5 per of Reverse Mortgage loans introduced to banks and lenders in a calendar year. These achievements continue to be recognised with regular invitations to attend policy think tanks, conferences on ageing, and to speak in the media. In 2014 Seniors First re-launched with a fresh brand identity and an exciting new website. The company aims to extend the reach of its expertise to even more seniors, by re-positioning as the preferred online channel for Reverse Mortgage and equity release finance.