The Buzzz is a consultancy focused on understanding the emotional connections we share as human beings and as consumers. We help our clients and agency partners understand clearly the importance of their relationship and trust metrics their brand or client has relative to the brands around them. We believe that no relationship can begin without trust, and trust is rare to find these days and all too easily lost. Once you understand how far your consumers trust your brand and why they do so relative to the competition, you can drive more consistent, long-term communication strategy which is focused on the drivers of trust you have. If you want to have a more emotionally charged and engaged relationship with your customers and consumers then see what we have to say on the subject at www.thebuzzz.co.uk During the last 3 years we have developed and deepened our understanding of the over 50's Gen Y and Boomers demographics. We have segmented, lived with, socialised with and come to understand the huge differences across this hugely important demographic group. We understand it from the inside and the outside. We believe we know what makes them tick and what turns them on and off marketing communication. #middleagedtilidie