IDK Interactive Limited based in Masdar City is a vertically integrated technology company that connects communities, businesses and organizations through its patented customizable digital solutions. As a form of indoor and outdoor, out-of-home digital interactive communication and advertising, IDK digital solutions are tailor-made to address key trends in today’s market: the increasing power of today’s consumer, the enhanced use of data analytics, and the need for organizations to enhance the way they engage with consumers. The IDK technology has obtained provisional patent protection under the Patent Cooperation Treaty through the International Patent System in 152 Countries and has been awarded a full Patent in Canada.