At Mantis Research, we help marketers create, publish and amplify original research they can use get attention and build an audience. We’re often asked: why original research? The quick answer: - Original research works. We’ve seen research work time and time again -- and so many others share similar experiences. - It’s not something many marketers are doing, so it’s an untapped opportunity. (In fact, only 37% of B2B marketers in North America use research in their content marketing efforts.) - Research is fun! While dealing with numbers may not seem like a good time (we beg to differ), the opportunities to combine data and story are limitless. It’s the perfect combination of creativity and quant. (Of course, we also have data to back up the effectiveness of research as well . . . what kind of research firm would we be without this?) Our mission is to educate and help marketers publish research that gets attention and propels their brands forward. Reach out anytime if you want to learn more (or geek out) about research.