Danish children’s wear label founded in 2002. We dress children for being outside come rain or shine. A brand that is easy to wear and care for. A brand were sustainability is key and quality never compromised on. We believe children should be free, confident and happy. Free to be who they are and to speak up for themselves and others. Free to move and to playfully embrace the world with an open mind. All children should feel accepted and be encouraged to believe in themselves. Small is Free. We are inspired by the imagination of children. Their sense of creativity and the curiosity they possess. How they create surprising universes and tell quirky stories that do not always make sense. We advocate well-dressed children expressing themselves stylishly on their own terms. We do not compromise on either fashion-edge or freedom to move. The small details truly matter — adding sophistication and quality. Small is Cool. Born in Scandinavia we know that the contrasts of the elements demand courage and the right clothes for the season. From magic summer days of endless light and warmth to cold, clear winters of cuddling darkness — our children should be dressed for taking on the world. Small is Adventurous. In MINI A TURE quality is key; both in terms of our products and the services we engage in with our business partners. Our suppliers and manufacturers have been carefully selected for their commitment to quality and workmanship, together with their promise to provide safe and healthy working conditions for their employees.