The company offers strategic and business development services to consultancies, firms and service providers in IP based on our unique knowledge of the global IP community, market trends and IP rights owners' expectations of their outside counsel. International business development has changed enormously in the past few years. The market has become larger and much more competitive than ever before. While business development is still grounded in individual relationships, the process has been revolutionised through electronic communications and the needs have grown with the globalised economy. The company offers consulting services in the areas of IP management and IP strategy to businesses based on our unique combination of IP expertise, management experience, in-depth understanding of the industry and years of business experience. Many face challenges developing an IP strategy and with organising their IP activities, whilst also ensuring relations between the IP and marketing functions, top management and external advisors are working well, and putting proper quality, cost and efficiency measures in place. The company can help resolve such challenges by giving support and guidance, e.g. via a review of internal work processes and communication, by running training sessions and setting up tools to address specific issues. The company will assist clients in setting down policies, guidelines and work processes that are based on the commercial priorities of the business.