Our practice mission is to cultivate and maintain satisfied patients. Patients have both technical and behavioral requirements. It is our obligation to service both. Many patients feel a sense of anxiety or greater emotion when visiting a doctor's office. An understanding and compassionate response to their questions and concerns can comfort them and make their medical experience satisfying. As members of the podiatric team, we must consistently demonstrate a pleasant and caring appearance to our patients. Obviously, there will be times when we will feel frustrated and fatigued. Regardless, the patient should never be the object of our negative feelings. The lifeblood of this practice is based on goodwill. Regardless of how effectively we extremely promote our practice, the basis for growth will depend on our patient referrals. It is against office policy for a patient to perceive us as having a "bad day". There will be times when patients should be exercising greater control when relating to us. Regardless of a patient's behavior, we cannot lose our control. To maintain a calm and caring demeanor is the sign of a true professional and the trademark of this practice.