Blossom Care Solutions is a social enterprise that exists to combat the issues brought about by period poverty in South Africa, while also investing in sustainable job creation. Period poverty refers to the financial inability to afford sanitary products, causing nearly one-third of girls in South Africa today to miss school for anywhere between three and six days every month when they are menstruating. It’s a serious handicap to any young girl’s progression through her education path. The objectives of Blossom Care Solutions are three-fold: • To significantly increase the access to sanitary pads amongst schoolgirls and women in township and rural markets. • To create jobs for young women between the ages of 18-34, via a deliberate women-centred approach. • To establish small black-owned, women-led businesses under a social franchise model.